David is the founder and current CEO of High Performing Culture, and the former president of RSI, an award-winning employee benefits firm in the Philadelphia area. Under his guidance, RSI grew to become one of the largest and most successful independently-owned agencies in the country.

In addition to winning awards for leadership and customer service, RSI was named one of the Best Places to Work in the region seven times, and was four times named one of the fastest Growing Companies. In 2006, RSI was the only company to win New Jersey’s highest award for quality – the Governor’s Award for Performance Excellence. Yet through it all, it was RSI’s unique corporate culture that was the foundation for its success. 

A cornerstone of that culture was a collection of 30 behaviors that David wrote and taught, known as the RSI Fundamentals. These Fundamentals were formalized through a series of weekly practices and became one of the hallmarks of his career. After selling the firm to a large publicly-held brokerage in 2008, David left the industry to more actively pursue his passion for speaking and writing. In 2011, he published his first book, Fundamentally Different, which is based on the insights he learned and taught throughout his leadership career.

Since that time, David has led more than 500 workshops, taught more than 6,000 CEOs, and worked personally with scores of organizations around the country. In 2018, he published his second book, Culture by Design, which quickly became the “go to” manual for companies looking to truly operationalize their culture, and in 2021 he published its 2nd edition, updating his original work to address the challenges of the new remote workforce.

With his team at High Performing Culture, David created the CultureWise® operating system which is now used by nearly one thousand companies across North America. David is a 1983 graduate of the College of William & Mary with a degree in philosophy.

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