No single factor – not sales, marketing, finance, strategy, or operations – has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky. In the game-changing first edition of Culture by Design, David Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations have now used to build high-performing cultures. In this new, updated edition, you’ll learn how to take the strategies he originally taught and adapt them to meet the unique challenges presented by today’s remote work environment.

Filled with stories and examples from his own leadership career, as well as his work with thousands of CEOs, David brings a level of credibility and practical wisdom to his writing that stands in stark contrast to the typical academic treatment of culture. Delivered with his legendary logic and easy-to-read style, he makes understanding culture so simple that you’ll wonder why you didn’t think of it all yourself.

“This may be ONE OF THE BEST BUSINESS BOOKS I’VE EVER READ. A must read for any CEO.”

“If you read only one book to learn how to create a culture that ENGAGES
EMPLOYEES AND GETS RESULTS, read Culture by Design.”

“…this book is truly GROUNDBREAKING.”

“In 20 years of business coaching, David Friedman’s work has been
THE SINGLE MOST IMPACTFUL IDEA presented to my members.”

Enjoy two of the best chapters from the 2nd Edition of Culture by Design, the best how-to manual on how to embed a high-performing culture in your own company.

Based on the lessons he learned and taught in a leadership career that spanned more than 27 years, David Friedman shows us the critical role that culture plays in organizational success. But more than that, he shows us how to do it.

With his compelling logic and easy-to-understand style, David shares the insights he gained while leading one of the most unique and successful companies in his industry. Captured in his self-styled Fundamentals, this collection of wisdom is so simple, yet powerful, that you’ll wonder why the principles he describes aren’t more commonplace in every organization in America.

“It is the most logical and practical process
I have seen for building a great culture.”

“…simple but powerful principles.”

“Fundamentally Different Rocks.”

“Great book – simple but powerful principles.”

“…an ABSOLUTE must read!”

How systematic are you with
your culture?

Take David’s Culture Assessment to discover how systematic you are about working on your culture.